How We Built a Lead Generation System for a Basketball Academy
The Challenge
A basketball academy needed a better system for generating player interest, capturing leads, and converting traffic into booked training sessions.
We built a streamlined marketing funnel using Meta ads, landing pages, Messenger communication, and online booking integration to improve the customer journey from first click to scheduled session.
What We Did
- Launched targeted Meta ad campaigns focused on local athlete audiences
- Built a landing page optimized for conversions and lead capture
- Used Facebook Messenger to handle inquiries and improve response flow
- Integrated website booking functionality for easier session scheduling
- Optimized campaign performance based on engagement and conversion data
Results
- 🚀Generated 84 website leads
- 📈 Achieved $0.89 cost per lead
- 🏀 Built a booking flow connecting Meta ads directly to scheduling
- 💬 Created consistent Messenger inquiries from athletes and parents
Targeted Meta ad campaign designed to drive athlete and parent inquiries for training sessions.
Conversion-focused landing page connected directly to Meta ads and lead capture systems.
Facebook and Instagram Messenger inquiries captured through automated lead generation campaigns.
Integrated booking dashboard used to manage athlete registrations, scheduling, and customer activity.
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Social media, paid ads, and growth systems designed for real businesses.